STATISTICS AND CONNECTIONS
1. LinkedIn's analytics module gives you the opportunity to measure your actions and verify that the strategy you have defined is the right one.
You can measure: interactions, likes, comments, shares, and engagement percentage. With the right focus, consistency, and the key: sharing valuable content, results will follow.
2. An important part of the analytics module is measuring the actions taken on the company page.
It allows you to measure clicks and, above all and most importantly, first-time visitors. LinkedIn gives you the opportunity to identify those visitors and network with them, because behind every like, comment, or share there is a potential customer.
It also allows you to see the composition of the people who are interacting with you, segmented by:
Hierarchy within the company
Industry or sector
Company size.
3. The advanced search module is LinkedIn's real gold mine, allowing you to find exactly the person you are looking for and no one else.
Generating valuable content, networking, and being able to stand out from others with a professional profile are the keys to becoming a professional networker.
