Digital sellers are still flesh and blood
- José Maria Vich
- Jul 24
- 3 min read
Social media and technology don't sell; we salespeople are the ones who sell. What has changed is how I get the meeting I need to sell.
Faced with this challenge, salespeople will have to make an effort to retain the knowledge they've acquired so far and enrich themselves with new knowledge, tactics, techniques, and tools.
It's not about selling products and/or services; it's about telling stories that captivate.
We've curated these 5 tips to increase sales from #GrantCardone (Cardone Group).
1. Remember that customers are people.
Many companies and employees focus so much on products that they neglect customers in an age where customers increasingly demand personal attention.
Therefore, it becomes more difficult to capture attention while maintaining the interest of existing customers.
Failing to engage customers closely, even during a purchase, means losing opportunity after opportunity to generate retention and engagement.
The CUSTOMER is in the pilot's seat, that's a reality; and we salespeople have to develop ourselves to guide that pilot.
Social media and technology don't sell; we salespeople are the ones who sell. What has changed is how I get the meeting I need to sell.
Faced with this challenge, salespeople will have to make an effort to retain the knowledge they've acquired so far and enrich themselves with new knowledge, tactics, techniques, and tools.
It's not about selling products and
3. Don't rule out difficult clients.
Selling requires taking risks.
In a way, this risk won't be a problem if we've done our homework: we need to refine our offering until we're convinced of it. And with this confidence, we must approach difficult clients. By reaching these clients, we will increase our sales margin considerably.
In fact, many sales managers advocate reaching out to these types of reluctant clients as soon as possible. Periodically, it's a good idea to take stock and brainstorm with your team new strategies to foster deals with them.
"You can't bring home big deals without going deep."
4. Surprise the customer.
Of course, successful sales are also about emotionally engaging customers, creating urgency, and inspiring. Boring products can be presented in exciting ways.
A glass door can be presented to demonstrate how well it would hold up in a hurricane. That's where the focus shifts to the product. “Average doesn't pay in sales.”
5. Ask them to buy from you.
This point may seem obvious, but a study conducted by Cardone Group among more than 500 companies concluded that more than 70% of salespeople don't mention the possibility of reaching an agreement with the potential customer, and simply focus on presenting the product.
Talking about prices, terms, and purchase advantages isn't a bad thing. On the contrary, it means the salesperson is focusing on the objective.
The hybrid salesperson, therefore, is flesh and blood... and so is their CUSTOMER; sales must be humanized, even if we use digital techniques and media.
“Sales are not about making sales efforts, but about results.” Intelectum
Remember that on the other side of the software is a person just like you.
There is a #different#way of doing #things. Follow us on Bogota Business Leadership and on our website “www.apasiona-t.co”
It is well-born to be grateful, and I personally will be eternally grateful to people like Jorge Zuazola, who taught me the magic of #socialmedia, and of course, to the best salesperson I have ever met, Ronald C. Stern.
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