Santiago
Martinez

Business Administrator, Master's Degree in Sales Management and Marketing. More than 25 years working in Customer-Centric Research, through the analysis of performance indicators in value delivery, such as loyalty and satisfaction indices, as well as some widely used ones such as NPS (Net Promoter Score) and CES (Customer Effort Score).

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Leader in digital transformation processes based on cognitive technology and artificial intelligence. Author of the book “Empatía digital” (Digital Empathy), published by Paidós Empresa, Grupo Planeta.