Salespeople can or MUST “prospect” on social media.
- Nathalia Luque
- Jul 24
- 2 min read
Today, I am once again putting pen to paper because my mentor, Jose Maria Vich, encouraged me to tell my story, hoping to inspire so many salespeople who find themselves faced with ambitious sales targets and have already exhausted all traditional resources and don't know how to achieve them.
In 2011, I started working at a Spanish cosmetics laboratory in Barcelona and took on the challenge of opening up the Latin American market on my own, from Bogotá, Colombia. I had to find an exclusive distributor in each country in the region, and after seven years, I succeeded. How I did it is what I want to share with you today.
At that time, with a very intuitive knowledge of #LinkedIn, I began to be active on this network. I spent at least one hour a day interacting and building a network focused on my goals, and surprisingly, I managed to contact companies and people who I felt were unreachable.
I never imagined that with a single click I could talk directly to decision-makers in companies. In the real world, offline, this was almost impossible.
Today, eight years later and with a much better understanding of this platform, I can say with confidence that salespeople never imagined we would have such a powerful tool for attracting and generating business opportunities without geographical or language barriers, such as #Social Selling through #LinkedIn.
In our work, we always ask salespeople how much time they spend each day prospecting; their answers are that at least 30% of their day must be spent looking for new customers, that this is the basis of their business, but we are surprised to find that they continue to do so using traditional methods that are increasingly obsolete and ineffective, such as databases, cold calling, and telemarketing, without obtaining the expected results.
As @Jose Maria Vich rightly says, if you want different results, you have to do different things.
And this is my invitation: salespeople not only “can” use social media to prospect, generate demand, attract new business opportunities, and maintain close relationships with current customers, but we MUST, because it is the best way to stay close to our CUSTOMERS and Prospects. We cannot forget that “No one wants to be sold to, but we all need to buy.”
We have proven and continue to prove with RESULTS that with the right strategy and a team that is “hooked” and focused on the CUSTOMER, you can achieve real RESULTS: sales! In a professional way, without being aggressive or intrusive; by being different, setting a clear line of value in communication in processes that work.
#SocialSelling is a #different #way of doing #things.
@Nathalia Luque is a salesperson and trainer by vocation, with a humanistic approach based on her training as a health professional.
You can follow her at www.linkedin.com/in/nathalialuque
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